My First Blog!

Retailing as a concept is as old as the hills. There has been lot of literature on this topic which has helped each one of us while we were studying to understand the subject. However my understanding is further strengthened with the 12 years of experience in various aspects of Sales & Distribution. I have always felt the need to exchange this knowledge ( whatever little relevance it has to any body's understanding of the subject ). I am planning to start discussing this subject with the target audience primarily being students in marketing & Retail management studies at various institutes. The idea is to help them appreciate the background on which India is seeing the development in the Modern Format Retailing Business, various aspects of the Retail business, The functions and their Job descriptions in Modern Format Retail; for better understanding of how each one of these students see them fitting in any of those roles or to see the one that they are wanting to fit into as a career choice.

I want to further build up these discussions with contributions from readers on various tools used for being able to manage these business better, it could be anything ranging from generating effective Topline & Bottom lines to getting better Associate Satisfaction Score thru innovative & basic activities in area of employee engagement. Not only this but also a debate on what are the best ways to evaluate the performance in Retail Business ? Is there a possibility that all functions can have organisationally aligned goals to avoid cross purpose working? Are the older tools good enough or do they need some more complimentary DSS for bettering the understanding on potential for business?

Well we can go on having a laundry list for what can be discussed on this platform but I think its better to get started and then keep updating. I will love to have suggestions and recommendations of all kinds to make this attempt successful.

Untill Next Post : HAPPY SHOPPING